Determinan Online Purchasing Decisions and Its Impact on Online Re-Purchase in Tangerang Selatan and Jakarta

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Herry Krisnandi, et al.


Purpose of this research discuss issues concerning to the purchase of repeated online done consumers/customers to the online. Respondents in this research was the consumers who makes purchase of products online in the areas surrounding the South Tangerang - Jakarta pass judgment in the form of answer a list of questionnaire researchers. Technique the analysis used to answer hypothesis in this research uses Structural Equation Modeling; should be conducted by Software Amos 22.00. Sample of the used as many as 200 respondents who being in the region South Tangerang-Jakarta. The results provide a summary associated with the decision to purchase the online there one variable product innovations have no influence, while two other variables affecting the promotion and trust. Online price relating to the purchase of online birthday there is one variable promotion the price does not affect, while two other variables affect. product innovations and trust.

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