SWOT Analysis is The Most Popular Management Strategy Tool in The Health Care Sector, Why? A Literature Review

Abstract

This paper is a literature review that examines the use of SWOT analysis in health facility services. This study was conducted to see to what extent the use of SWOT analysis in the health sector and why this strategic tool has become so popular, including in the health sector. This paper identified 24 articles with related topics published the last decade. The use of SWOT analysis that has been carried out includes, among others for medical tourism 27,27%, development of information technology (IT) in the health industry 18,18%, while for making of dengue fever maps, strategies in individual medicine based on scientific evidence, strategy in developing health promotion, and strategy for public hospital facilities (buildings, infrastructure, organization and environment), strategy for reduce medical waste management primary health care, and staregy for national health insurance 9,09% each. SWOT analysis is the most popular tool used in the health sector because of its ability to analyze in detail both internal and external environmental changes and integrate strengths, weaknesses, opportunities and threats within the organization. Besides, this analysis is easy to do so it is not wrong if the use of this management tool is becoming very popular, including in the health sector.