NPS Level of Research-based Products of State Universities and Colleges in the Philippines

Abstract

One of the trending business developments nowadays is the offshoot of innovative research products. Research-based products locally produced from state universities and colleges in different regions are very commendable in terms of products’ quality, use of local materials, and even packaging. The products that are produced from these institutions are innovative from various ranges of categories (food snacks, candies, condiments, beverages, handicrafts, etc.) such as those products that one would be intrigued to try for its appealing labels and unusual use of ingredients. An example of these is tilapia ice cream, crispy okra, tahong (mussel) crinkles and many more.  State Universities and Colleges (SUCs) should conduct regular market research on their products’ marketability and consumers’ preference to sustain its production. What is commonly being focused by most institutions is the process of developing and manufacturing products but not so much in the product’s viability for commercialization. This study aims to assess the Net Promoter Score (NPS) level of researched-based products developed by different state universities and colleges in the Philippines. A survey research was conducted to random consumers and shoppers going around the SUC Fair event inside a mall. NPS was used to measure customer’s level of satisfaction on the products they bought. Positive results were obtained from the consumers and they are more likely to be promoters of the products than just passive and detractor buyers.