The Strengthening Model Of People’s Market Merchants At Border Area

Abstract

 This research aims to find the model of strengthening People's Market Merchantss in the Border Area of ​​Aruk Sajingan, West Kalimantan. It specifically finds out a model for strengthening the economic capital, social capital, and human capital of merchants and the feasibility of a model.  This study also description of the effectiveness of developing a model for strengthening the economic capital, social capital, and human capital of merchants. This study uses Research and Development with a pre-experimental design: one group pretest-posttest design. The research subjects were selected through purposive sampling technique with 43 people in the pretest and 41 people in the posttest, which the data were direct communication, indirect communication, and documentary studies. Testing the significance of differences was done through t-test. The research revealed the model for strengthening economic capital, social capital, and human capital of traditional market traders in the Aruk Sajingan border area of ​​West Kalimantan using the R&D model with three stages. The findings also stated that the model assessment of pedagogic / training experts, character education, and practitioners’ states that it is valid and worthy, while it effective in increasing the success of traders' businesses.