HOW SOCIAL MEDIA ACTIVITY AS A MODERATING VARIABLE INFLUENCED MOMENTUM AND POLITICAL CAREER

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Hendri Budi Satrio, Tirta Nugraha Mursitama, Yosef Dedy Pradipto, Firdaus Alamsjah

Abstract

Political career is the goals for politicians. Most politicians set their career objective to become senator, mayor or even president but before they can achieve it, they have to have political momentum. The momentum is one of the factor which could create better political career. The role of social media activity on political career might be important. In this social media era, social media activity in political career is something that we have to count. This study explains the role of momentum on political career. There are 4 types of momentum involve in this study, psychology momentum, social cultural momentum, economic momentum and political momentum. It also explains how social media activity as a moderating variable influenced momentum and political career. The study held in Indonesia involved 302 professional politicians as respondent consists of various generations, namely; boomers 1, boomers 2, x gen, y gen and z gen.

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