THE INFLUENCE OF BIG DATA RECOMMENDATION: AN APPROACH ON E-LOYALTY OF E-GROCERY BUSINESS

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Dendy K. Pramudito , Tirta N. Mursitama , S.B. Abdinagoro , Hans H. Tanuraharjo

Abstract

As the number of conventional grocers transformed as e-grocers, which makes customers much more comfortable purchasing online groceries. However, e-loyalty always becomes a challenge for e-grocers; thus, it's a crucial thing to have understanding about e-loyalty of Indonesian's customers are formed. The main objective of this research investigates big data recommendation, e-tailing quality, and e-satisfaction that affect customer intentions to form e-loyalty of e-grocery business in Indonesia. A quantitative method as an empirical research was conducted using an online survey from major cities in Indonesia who have shopped at least twice at any e-grocers as analysis units were obtained. This research has a contribution to understanding the drivers of e-loyalty in the e-grocery business; also, e-grocer management can focus on the e-grocery platform by providing the best quality design, security, product availability and customer service.

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