LINGUISTIC FEATURES OF ADVERTISING LANGUAGE AND ITS EFFECTIVENESS

Mahmudova Umida

doi:10.17762/pae.v58i2.2598

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Published: Jan 25, 2021

DOI: https://doi.org/10.17762/pae.v58i2.2598

Mahmudova Umida

Abstract

This article focuses on linguistic features of advertising language of various products, some distinctive linguistic expressions and their affect to the target audience. The linguistic features of the data confirmed by the author’s observations concerning the advertising language. The role of styles and contents of advertising messages can never be dismissed. Considering that in an advertising there are also visual stimulation such as pictures, colors besides the textual aspect such as letters, words and the messages. Thus the objective of this research is to identify suitable messages for a group of products and find the ways of how to attract their customers.

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Vol. 58 No. 2 (2021): Volume 58 No. 2 (2021)

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