“PROFESSIONAL EMPOWERMENT AND ORGANIZATIONAL COMMITMENT TO IMPROVE BUMDESA COMPETITIVENESS IN THE 4.0 INDUSTRY ERA”

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Herman, Dion Achmad Armadi

Abstract

The challenges in the era of the industrial revolution 4.0 require employees to have high professionalism and commitment. Based on observations and observations, it is known that the level of competitiveness is influenced by professionalism and commitment. This study has the aim of (1) measuring the effect of employee professionalism on the competitiveness of Bum Desa in the era of industrial revolution 4.0, and (2) measuring the effect of employee organizational commitment on the competitiveness of Bum Desa in Bogor Regency. (3) measuring the influence of professionalism and employee commitment to the competitiveness of Village-Owned Enterprises (Bum Desa). The population of the study were the heads of Village Bum in Bogor Regency. This type of research is a verification research with an explanatory survey method, which explains the effect of independent variables on the dependent variable. The information obtained from the research variables will be analyzed in the research design. The data analysis technique used is SEM (Structural Equation Modeling) which is based on the evaluation of the interdependence relationship between variables with the first order confirmatory analysis technique. The results showed that commitment has a direct effect on professionalism with a regression coefficient of 0.98 and t count 9.01> 1.96. Commitment has a direct effect on competitiveness with a regression coefficient of 0.53 and t count 3.46> 1.96. Professionalism has a direct effect on competitiveness with a regression coefficient of 0.71 and t count of 6.55> 1.96. Commitment has an indirect effect on competitiveness through employee professionalism with a regression coefficient of 0.06 and t count 1.97> 1.96.

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